Chamber Membership is Effective Business Strategy
A national survey of 2,000 adults reveals that being active in a local
Chamber of Commerce is an effective business strategy because
two thirds of consumers believe that such companies use good
business practices, are reputable, care about their customers
and are involved in the community.
The study conducted by The Schapiro Group, an Atlanta based strategic consulting firm, found consumer perceptions of Chamber members to be positive
in many ways:
**When consumers know that a small business is a member of the Chamber of Commerce, they are 49% more likely to think favorably of it and 80% more likely to purchase goods or services from the company in the future.
**If a company shows that it is highly involved in its local Chamber, consumers
are 10% more likely to think that its products stack up better against its competition.
**When consumers know that a national restaurant franchise is a member of the
Chamber, they are 68% more likely to eat at the franchise in the next few months.
** When consumers know that an insurance company is a member of the Chamber,
they are 36% more likely to think favorably of the company.
You may link directly to the new study.
The study, commissioned by the American Chamber of Commerce Executives,
in cooperation with the Western Association of Chamber Executives,
was sponsored by Insperity, a Houston based company
that provides human resources and other business services
to more than 100,000 businesses nationwide. J. Mac Holladay,
founder and CEO of Market Street Services, an economic
development firm in Atlanta, was a key contributor of concepts
used to develop the study.
WELCOME NEW MEMBER!!
Hupy and Abraham, S.C., P.C.
8769 Northpark Court
Johnston, IA 50131